Kwimeko yemarike yangoku, ukhuphiswano phakathi kwamashishini lutshintshile ukusuka kwimfazwe yexabiso lemveli ukuya kukhuphiswano lwezicwangciso zokuthengisa. Izibonelelo kunye nokungalunganga kwezicwangciso zokuthengisa zichaza ngokuthe ngqo isikhundla kunye nendawo yophuhliso lwamashishini kwimarike. UkuthathaAbathengisi baseTshayina bajonga ivalvunjengomzekelo, eli phepha liza kuxoxa ngezicwangciso zabo zokuthengisa ukusuka kwiimbono ezininzi ukwenzela ukubonelela ngereferensi kunye nenkuthazo kumashishini anxulumeneyo.
Okokuqala, indawo echanekileyo, ukutshixa abathengi abajoliswe kuyo
Kwintengiso, ukubeka indawo echanekileyo linyathelo lokuqala lokuphumelela. Ngokumalunga nokuma kwemarike,Ivalve yetshekhi yaseTshayina abathengisi banikela ingqalelo kwiimpawu zemveliso kunye neemfuno zabathengi, kwaye batshixe abathengi ekujoliswe kubo kumashishini kunye neeprojekthi ezineemfuno eziphezulu zomgangatho wemveliso kwaye bazimisele ukuhlawula ixabiso elifanelekileyo kwiimveliso ezikumgangatho ophezulu. Oku kubekwa ngokuchanekileyo akugcini nje ukuphepha ukhuphiswano olubi kunye neemveliso eziphantsi, kodwa kwakhona kuqinisekisa indawo yenzuzo yeshishini, ehambelana nophuhliso lwexesha elide lweshishini.
Okwesibini, iindlela ezintsha zokuthengisa, ukudibanisa kwi-intanethi kunye nokungaxhunyiwe kwi-intanethi
Kumxholo we-Intanethi, +Abathengisi baseTshayina betshekhi Yamkela i-Intanethi kwaye uvelise iindlela ezintsha zokuthengisa. Ngakolunye uhlangothi, ukusetyenziswa kwee-platforms ze-e-commerce, imidiya yoluntu kunye nezinye iziteshi ze-intanethi ukwandisa iziteshi zokuthengisa, ukwandisa ukubonakaliswa kwe-brand; Kwelinye icala, ngeevenkile ezingaphandle kweintanethi, imiboniso kunye nezinye iindlela, ukuze abathengi baqonde ngakumbi ngemveliso, baphucule amava abathengi. Ukudityaniswa kwemodeli yentengiso ye-intanethi kunye ne-offline ayiphuculi nje kuphela ukuthengiswa kwamashishini, kodwa ikwakhulisa umfanekiso webrand kwaye iqonda uphuhliso olukhawulezayo lwamashishini.
Okwesithathu, nikela ingqalelo kumgangatho wemveliso, unikeze uluhlu olupheleleyo lweenkonzo
Umgangatho wemveliso ngumgca wokuphila weshishini, kunyeAbathengisi baseTshayina betshekhi yazi oku. Kwinkqubo yokuvelisa, lawula ngokungqongqo umgangatho, ukuqinisekisa ukuba i-valve nganye yokutshekisha inokuhlangabezana neemfuno zabathengi. Kwangaxeshanye, sibonelela ngoluhlu olupheleleyo lweenkonzo, kubandakanywa ukubonisana kwangaphambili, isikhokelo sokuthengisa, inkonzo emva kokuthengisa, njl., Ukuze abathengi bazive besondelelene kunye nenkonzo yobuchwephesha. Oku kugxininiswa kumgangatho wemveliso, ukubonelela ngoluhlu olupheleleyo lweenkonzo zefilosofi yenkampani, iphumelele ukuthembela kunye nodumo lwabathengi, uphuhliso oluzinzileyo lwenkampani lwabeka isiseko esiluqilima.
Okwesine, ukusebenzisana namashishini agqwesileyo ukuphumeza uphuhliso lwe-win-win
Kukhuphiswano lwemarike lwanamhlanje, intsebenziswano phakathi kwamashishini ibaluleke kakhulu kunangaphambili.Abathengisi baseTshayina betshekhi qonda oku, kunye nokusebenzisana ngenkuthalo namashishini agqwesileyo ukuphuhlisa ngokudibeneyo ukuthengisa kunye nokufezekisa uphuhliso lwe-win-win. Ngokusebenzisana namanye amashishini agqwesileyo, abathengisi bevalufa baseTshayina abakhulisanga kuphela amajelo emarike, kodwa bafunde neekhonsepthi zokuthengisa ezikumgangatho ophezulu kunye namava olawulo, kwaye baqokelela izixhobo ezityebileyo zophuhliso lwexesha elide lwamashishini.
Shwankathela
Ngohlalutyo olunzulu lwesicwangciso sokuthengisa seIvalve yetshekhi yaseTshayinaabathengisi, sinokubona ukuba indawo echanekileyo, iindlela ezintsha zokuthengisa, ukugxila kumgangatho wemveliso, ukubonelela ngoluhlu olupheleleyo lweenkonzo kunye nokusebenzisana namashishini agqwesileyo yimiba ephambili yempumelelo.Ivalve yetshekhi yaseTshayina abathengisi. Phambi kokhuphiswano oluqatha lwemarike, amashishini afanelekileyo kufuneka afunde kwisicwangciso sabathengisi bevalufa yaseTshayina, edityaniswe nemeko yabo yokwenyani, ukuphuhlisa ezabo izicwangciso zokuthengisa, ukuze bagqame kwimarike kwaye bafezekise uphuhliso oluzinzileyo.
Ixesha lokuposa: Sep-22-2023
