Ngokhuphiswano oluya lusanda kwimarike yevalvu, ukomeleza impembelelo yophawu kube sitshixo kubavelisi bevalvu baseTshayina ukuba bagqame kukhuphiswano lwentengiso. Eli nqaku liza kuhlalutya indlela yokuphucula impembelelo yophawu lwabenzi beevalvu zaseTshayina kule miba ilandelayo.
Okokuqala, isicwangciso semveliso
1. Ukuveliswa kwezinto ezintsha
Abavelisi bevalvu baseTshayina kufuneka baqhubeke nokwenza imveliso entsha, uphando kunye nophuhliso lweemveliso zevalvu ngobuchwepheshe obutsha, iinkqubo ezintsha kunye nezinto ezintsha. Ngokusungula imveliso, ukuphucula ukusebenza kwemveliso kunye nomgangatho, ukuhlangabezana neemfuno zentengiso, kunye nokwandisa ukukhuphisana kwebrendi.
2. Ukubekwa kwemveliso
Abavelisi baseTshayina idinga ukubeka ngokuchanekileyo imveliso kwimarike kwaye icacise amaqela ekujoliswe kuwo abathengi kunye neendawo zokusetyenziswa kwemveliso. Ngokubeka imveliso, ukuhlangabezana ngcono neemfuno zabathengi, ukuphucula isabelo semarike yemveliso.
3. Umgangatho wemveliso
Abavelisi be-valve baseTshayina kufuneka baqinisekise ukuba umgangatho weemveliso uzinzile kwaye uthembekile ukuphucula ukwaneliseka kwabathengi. Ngenkqubo engqongqo yolawulo lomgangatho, yehlisa izinga lokungaphumeleli kweemveliso kunye nokwandisa intembeko yophawu.
Okwesibini, isicwangciso sokuthengisa
1. Ukukhuthaza uphawu
Abavelisi bevalvu baseTshayina kufuneka bomeleze ukupapashwa kwegama kunye nokuphucula ulwazi lophawu. Yandisa impembelelo ye-brand kwaye utsale abathengi abaninzi abanokubakho ngokusebenzisa intengiso, intsebenziswano yemidiya kunye nokuthatha inxaxheba kwimiboniso.
2. Ukwakhiwa komjelo
Abavelisi bevalvu baseTshayina kufuneka baphucule amajelo okuthengisa kunye nokwandisa ukugubungela intengiso yeemveliso. Ngokusekwa kwenethiwekhi yomthengisi ogqibeleleyo, iqonga le-e-commerce, inkqubo yokuhanjiswa kwezinto, njl., ukuphucula ukuthengiswa kwemveliso kunye nesabelo semarike.
3. Inkonzo yabathengi
Abavelisi bevalvu baseTshayina kufuneka babonelele ngenkonzo yabathengi esemgangathweni ukunyusa ukwaneliseka kwabathengi. Ngenkonzo egqibeleleyo emva kokuthengisa, inkxaso yobugcisa, uqeqesho lwabathengi, njl.njl., phucula ukunyaniseka kwabathengi, ukukhuthaza unxibelelwano lwegama lomlomo.
Okwesithathu, ukukhuthazwa kwenethiwekhi
1. Iwebhusayithi esemthethweni
Abavelisi bevalvu yaseTshayina kufuneka baseke iwebhusayithi esemthethweni ukubonisa umfanekiso wenkampani, ulwazi lwemveliso, iindaba njalo njalo. Ngewebhusayithi esemthethweni, phucula ubuchwephesha bohlobo nokuthembeka, kwaye ukhulise ukuthembela kwabathengi kwibhrendi.
2. Imidiya yoluntu
Abavelisi bevalvu baseTshayina kufuneka basebenzise amaqonga eendaba ezentlalo ukukhuthaza uphawu kunye nokusebenzisana. Nge-wechat, i-Weibo, i-Tiktok kunye namanye amaqonga, ukupapasha ulwazi lwe-brand, iintsingiselo zeshishini, ukunyuswa kwemisebenzi, njl., ukutsala abalandeli kunye nokuphucula ingqalelo ye-brand.
3. Ukulungiswa kwe-SEO
Abavelisi bevalvu baseTshayina kufuneka baqhube ukuphuculwa kwe-injini yokukhangela (SEO) ukuphucula umgangatho wophawu kwiinjini zokukhangela. Ngokulungisa umxholo wewebhusayithi, i-keyword Settings, izixhumanisi zangaphandle, njl., ukuphucula i-traffic kunye nokuvezwa kwewebhusayithi, kunye nokuphucula impembelelo ye-brand.
Abavelisi bevalvu yaseTshayina ukomeleza impembelelo yophawu kufuneka baqale kwisicwangciso semveliso, isicwangciso sokuthengisa, ukukhuthazwa kwenethiwekhi kunye neminye imiba. Ngokuqhubeka nokuveliswa kwezinto ezintsha, ukukhulisa amajelo okuthengisa, ukuphucula inkonzo yabathengi, ukusebenzisa uthungelwano lokukhuthazwa kunye nezinye iindlela zokuphucula ulwazi lophawu, ukuthembeka nokuthembeka, ukuze ugqame kukhuphiswano lwemarike.
Ixesha lokuposa: Aug-23-2023
