Phantsi kwemvelaphi yomanyano lwangoku lwehlabathi loqoqosho kunye nokhuphiswano lwemarike olukhulayo, ishishini laseTshayina levalve yamabhabhathane lijongene nemingeni emikhulu kunye namathuba. Njengelungu lomenzi wevalvu yebhabhathane yaseTshayina, ungagqama njani phakathi kwabaninzi okhuphisana nabo kwaye ube yinkokeli kushishino? Eli phepha liza kwenza uhlalutyo olunzulu kule miba ilandelayo, ukwenzela ukunika ukukhanya okuluncedo kubenzi beevalvu zebhabhathane zaseTshayina.
Okokuqala, ukusungula itekhnoloji: bamba iindawo eziphakamileyo zentengiso
Utshintsho lwetekhnoloji ngumthombo wophuhliso lwamashishini. Kwixesha lanamhlanje, ngubani owazi kakuhle itekhnoloji ephucukileyo, ngubani onokuma ngokuqinileyo kukhuphiswano oluqatha lwentengiso. Ukuthatha umvelisi owaziwayo wevalve yebhabhathane eTianjin njengomzekelo, inkampani ibisoloko ibambelele kubuchule obutsha kwaye ityale imali eninzi kuphando kunye nophuhliso lweemveliso zevalve yebhabhathane. Emva kwemizamo engapheliyo, inkampani iye yaphuhlisa ngempumelelo ivalve yebhabhathane ehambelana nokusingqongileyo enamalungelo azimeleyo epropathi enomgangatho ophezulu wokuqonda, kwaye ukusebenza kwemveliso kungaphezulu lee kunalowo ukhuphisana naye kushishino olufanayo, kwaye ikhawuleze yahlala kwindawo yentengiso. Utshintsho lwetekhnoloji aluphuculi nje ukhuphiswano olungundoqo lwamashishini, kodwa lukwabonelela ngesiqinisekiso esiluqilima kumashishini ukwandisa imarike.
Okwesibini, umgangatho-ojongwe: phucula uphawu lwegolide lweshishini
Umgangatho wemveliso ngumgca wokuphila weshishini. Kwimarike ekhuphisana kakhulu, iimveliso ezisemgangathweni zingundoqo kumashishini ukuba aphumelele ukuthembela kwabathengi kunye nokuseka umfanekiso webrand. Abenzi bevalve yebhabhathane yaseTshayina kufuneka bahlale bebeka umgangatho wemveliso kwindawo yokuqala, ukusuka ekuthengeni izinto ezikrwada, ulawulo lwenkqubo yokuvelisa ukuya kuvavanyo lwemveliso, ikhonkco ngalinye kufuneka lihlolwe ngokungqongqo. Ukuthatha umenzi wevalve yebhabhathane yaseTshayina njengomzekelo, inkampani ibisoloko ibambelela ekukhetheni izinto ezikumgangatho ophezulu ekrwada kunye nokusetyenziswa kobuchwephesha bokuvelisa obugqwesileyo bokuqinisekisa ukuba umgangatho wemveliso uhlala ukwinqanaba eliphambili loshishino. Ngenxa yoko, inkampani iye yaseka igama elihle kwimarike kwaye iphumelele ukuthembela kwabathengi.
Okwesithathu, ukwakhiwa kwebrendi: ukomeleza amandla athambileyo oshishino
I-Brand ngamandla athambileyo oshishino kunye nokhuphiswano olulodwa olungundoqo lwamashishini kukhuphiswano lwemarike. Abavelisi bevalve yebhabhathane yaseTshayina kufuneka banikele ingqalelo kwisakhiwo sophawu kwaye benze umfanekiso okhethekileyo wophawu. Kwelinye icala, amashishini kufuneka andise upapasho kwaye aphucule ulwazi lophawu; Kwelinye icala, amashishini kufuneka anike ingqwalasela kulwakhiwo lwenkcubeko yoshishino kunye nokwandisa intsingiselo yegama. Umzekelo, umenzi wevalvu yebhabhathane yaseTshayina uye waphucula ngokuqhubekayo ulwazi lwayo lophawu ngokuthatha inxaxheba kwimiboniso eyahlukeneyo ekhaya nakwamanye amazwe kunye nokomeleza utshintshiselwano kunye nentsebenziswano kunye noshishino olufanayo. Ngelo xesha, inkampani iphinda isebenze ngokunyanisekileyo inkcubeko yenkampani, igxininisa "ejoliswe ngabantu", igxininise ekuqeqeshweni kwabasebenzi kunye nophuhliso, okwenza ukuba umfanekiso we-brand udume ngakumbi.
Okwesine, inkonzo kuqala: kufutshane neemfuno zabathengi
Kukhuphiswano lweemarike, inkonzo esemgangathweni yindlela ebalulekileyo yokutsala abathengi kunye nokugcina abathengi. Abavelisi beevalvu zebhabhathane eTshayina kufuneka bahlale bemthatha umthengi njengeziko eliphambili kwaye babonelele ngoluhlu olupheleleyo lweenkonzo ezine-dimensional. Ukususela ekuthengisweni kwangaphambili, ukuthengisa inkxaso yobugcisa ukuya kwinkonzo emva kokuthengisa, zonke ikhonkco kufuneka zenze abathengi bazive bekhathalelwe ngokucokisekileyo. Ukuthatha umenzi wevalve yebhabhathane yaseTshayina njengomzekelo, inkampani iye yaseka inani leentengiso zenkonzo emva kokuthengisa kwilizwe liphela ukubonelela abathengi ngeeyure ezingama-24 zokuphendula ngokukhawuleza emva kwenkonzo, ephumelele indumiso ebanzi kubathengi.
Isishwankathelo:
Kwimarike ekhuphisanayo kakhulu, abavelisi bevalvu yamabhabhathane baseTshayina banokwenza kuphela iinzame kubuchule obutsha bobugcisa, obujolise emgangathweni, ukwakhiwa kwebrand, inkonzo kuqala, njl. njl., ukuze kuvele kwimarike. Ebusweni bexesha elizayo, abavelisi beevalvu zebhabhathane eTshayina kufuneka bakhulise ukuzithemba ngokuqinileyo, banyuke incopho yenzululwazi neyobuchwephesha, baphucule umgangatho wemveliso, benze iibrendi ezaziwayo-kakuhle, babonelele abathengi ngeenkonzo ezisemgangathweni, kwaye bafake isandla kumandla abo kwimpumelelo kwaye uphuhliso loshishino lwevalvu yebhabhathane yaseTshayina.
Abavelisi beevalvu zebhabhathane zaseTshayina
Ixesha lokuposa: Sep-11-2023
